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The Black Horse at Elton (“The Black Horse at Elton”, “we”, “us”, “our”), the data controller, are committed to always protect the privacy and security of our online visitors/customers. We recognise the importance of using this information in accordance with the Data Protection Act 1998 and General Data Protection Regulation.

Personal Data

We operate an opt-in policy when obtaining personal details from our customers and site visitors. We may collect the following when you wish to sign up to receive marketing communications on our site, or simply when placing a transaction on the site

  • Name
  • Contact details including billing and delivery addresses
  • Credit card details if applicable

Where we rely on consent to send marketing communications, you have the right to withdraw your consent at any time by contacting our customer services department or updating your marketing preferences online or through the unsubscribe link sent through our marketing emails.

Payment Information

We use the payment information given by all customers to ensure no fraudulent activity is taking place against you the customer, and us. This is necessary to ensure Financial Conduct is followed always.

We do not store your credit or debit card details on our system but instead process transactions through a secure Payment Service Provider.

Purposes for which your personal data is used

We will use the personal data which you provide to us for the following purposes;

  • Allowing us to process sales orders
  • Taking payments in relation to the purchase of products
  • Sending you email newsletters
  • Undertaking customer research
  • Understanding how our customers interact with our websites and personalising their repeat visits
  • Determining the effectiveness of our promotional campaigns and advertising
  • Responding to queries and complaints
  • To comply with legal obligations, as part of our general business operations, and for other business administration purposes
  • To carry out contractual obligations entered between you and us


We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on our website. You can change your cookie settings at any time through the browser settings.

What is a cookie?

A cookie is a piece of information that is stored by your computer's hard drive by your web browser, which tracks your movements within websites. Most browsers are automatically set to accept cookies, but you can alter the settings of your browser to prevent automatic acceptance, should you wish. Our site uses cookies to keep track of how often you visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests, to assist us in updating our service for our customers’ benefit. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items. The use of cookies is an industry standard, but should you require any further information regarding the technical specifications, please contact us.

Your rights

  • The right; to be informed about how your personal information is being used
  • The right; to access the personal information we hold about you
  • The right; to request the correction of inaccurate personal information we hold about you The right; to request that we delete your data, or stop processing it or collecting it, in some circumstances. Once you have given us instruction to delete your data, we will liaise with our partners to ensure your details are deleted from all systems. This can take up to 72 hours to be completed and written communication will take place to confirm. 
  • The right; to stop direct marketing messages
  • The right; to complain to your data protection regulator


We try to do everything possible to ensure that complaints do not occur, however, if you feel that your complaint is justified, you can do this in the following ways.

Email our customer service team at contact@theblackhorseatelton 

If you wish to talk a member of our customer service team via telephone, this can be done by calling 01832 280591.


How to Disable Cookies


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Internet Explorer

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Apple Devices

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